Résumé | My Site

Affinity Marketing
May 2003 – August 2006

Facilitated client meetings and provided direction to creative team for large-scale projects
Provided branding consultation for clients with limited marketing exposure
Developed brand pyramids, creative briefs, and other marketing and branding documents, presenting them to clients for feedback and approval
Wrote B2B and B2C copy for all agency clients, including those in the financial, tourism, real estate, construction, non-profit, medical, technology, and retail industries

PLDG
June 2018 – May 2024

Provided content for traditional print communications as well as digital and social media
Developed names, taglines, and key messaging for the launch of new brands, products, and services
Presented creative work to client teams at UnitedHealthcare, Optum, Ecolab, Medtronic and others
Mentored junior copywriters and provided creative direction for freelance writers

OPTP
December 2014 – June 2018

Wrote descriptions and advertising copy for physical therapy and fitness products
Initiated an Amazon enhanced brand content project for over 120 company products
Launched SEO efforts, Google AdWords campaigns, and blog from the ground up
Developed and implemented social media calendar for multiple social channels

TopRank Marketing

(Contract): September 2014 – December 2014

Wrote blog and social content for one of the agency’s largest clients; LinkedIn
Completed blog content at a rate of four to five posts per week
Covered key topics such as social selling, the sales funnel, and social media marketing

HealthPartners
August 2006 – April 2014

Provided marketing plans, creative content, and consultation for one of the company’s largest health insurance clients; Wells Fargo
Developed, maintained, and communicated brand guidelines and writing style standards across the entire HealthPartners organization of 10,000+ employees
Produced insurance and care delivery content for the entire website as well as microsites, tailoring messages to patients, members, employers, and brokers
Collaborated with major/national sales teams and subject matter experts to draft proposals for health plans, health and wellness programs, and care delivery systems
Worked with third party vendors to spearhead on-demand promotional products ordering system for employees and sales teams

Interactive Copywriting

Courses in branding, strategy, copywriting, and interactive copywriting. Creative portfolio featuring traditional print and digital media work.

BS English Secondary Education, Writing Emphasis

Major in English Secondary Education (grades 7-12) with focus on composition, creative writing, and literature.